Xzibit - Lamborghini Gallardo

“The car has become the carapace, the protective and aggressive shell, of urban and suburban man” ~ Marshall McLuhan

Listen to the radio, preferably a station which broadcasts RnB, Hippedy-Hop-Hop or standard Pop, and I can guarantee that you will hear a brand name mentioned in the lyrics within 5 minutes. It’s become a well known fact that singers are some of the best marketers around, capable of bringing even the most bizarre of products into the limelight and onto the tips of teenagers’ tongues across the globe.